After 29 years, the greatest one night reggae and dancehall show on earth, Sting, has attracted hundreds of talented artistes to its stage along with millions of viewers and numerous corporate sponsors. Fast forward to the 30th staging of this, the most anticipated stage show on the reggae / dancehall calendar, and Sting is now boosted with the return of Magnum Tonic Wine, to fuel Sting 30.
Strategic Advisor to the Sting 30 Board, Howard McIntosh, says this partnership is vital for the survival of the show: “Corporate partnership is the life and blood of the event. It is what makes the engine roll. Required partnerships and support is necessary to making the event and industry survive. The show suffered over the past 2 years without strategic partners as a partnership allows us to leverage the possibilities that the brand brings.
“This year Magnum Tonic Wine have demonstrated their support for Jamaican culture by coming on board as the presenting sponsor for Sting 30. Magnum is a perfect partner, and we are happy to have them back. Magnum was on board for our 20th staging and we are all elated that they are back with us as we celebrate our 30th Anniversary and are looking forward to a continued partnership for many years to come.”
Over the last 11 years, Magnum Tonic Wine invested significantly in Jamaican culture with partnerships such as Magnum Kings & Queens of Dancehall, Magnum Containa Satdaz, The Star’s Magnum All Star Face Off and their regular Magnum Road shows which all promote the Dancehall art form.
Marketing Director, Wines & Spirits at J. Wray & Nephew Ltd, Gary Dixon, explains why Magnum Tonic Wine decided to partner with Sting 30: “Sting is a Boss show and Magnum is a Boss drink, so this partnership makes sense. Magnum is deeply associated with true and authentic Jamaican culture and Sting embodies that culture and gives it a stage for the world to see.
“We are working with Supreme Promotions and Downsound Records to ensure that Sting 30 is a responsible event and as such all patrons and artistes are expected to be on their best behaviour. The organizers will be implementing all the necessary plans and procedures so that all our patrons will enjoy Dancehall in a clean responsible and safe environment.”
Magnum will also be doing several Sting 30 ticket giveaways on radio and through social media. Magnum advises Twitter fans to follow the buzz with #MagnumStings for news, prizes and giveaways.
The 30th staging of the greatest one night reggae / dancehall show on earth has added immense value to its product by making this authentic cultural experience available to millions around the globe via pay-per-view. This revitalised venture has not only re-attracted corporate sponsors like Magnum Tonic Wine, but has also brought on board a most valuable asset in the Jamaica Tourist Board who feel that Sting is a critical event to Jamaica tourism.
The excitement builds around the December 26th event with a stellar line-up featuring 2 Chainz, Super Cat, Movado, Ninja Man, Beenie Man, Elephant Man, Lady Saw, Sizzla, Kiprich and many more of the hottest Reggae and Dancehall acts.
Catherine Hall, Montego Bay was nothing but scorching Thursday night into Friday morning as Dancehall Night, the first of the three day Reggae Sumfest event, got off to a superb start with top entertainers like Tifa, Stacious, Romain Virgo, and Konshens.
The first night was well supported and saw intense performances from all artistes billed–and the audience was equally energetic and responsive.
The divas in the dancehall, namely Tifa, Stacious, and Spice, represented well, both in fashion and performances, however patrons could be heard questioning the latter’s outfit. Specialist, who placed second in Magnum Kings and Queens of Dancehall 2011, was a dapper looking and wowed the audience; Romain Virgo and Kiprich hammered well-received tunes throughout their performances and received several “forwards”.
Lady Saw was officially crowned the Queen of Dancehall in a special segment after she delivered a blistering performance in a silver-white outfit. During her high-energy performance she hinted at being pregnant for long-time hubby Jon-Jon. She left the stage and made way for the current Dancehall Prince, Konshens, who delivered a high-powered act starting with his “Do Sumin”, which was followed by“Stop Sign” drew over 15 females to the stage to ‘bruk out’. Still sporting his red-hair, Konshens called to the stage Darrio, his brother Delus and the man with the golden voice Richie Stephens, and was well-received by patrons.
Dancehall’s latest master of contention, Khago, took the reign with a firework entrance, Popcaan–representing the Gaza (Portmore Empire) Camp and the teacher as a true Prefect– then set the pace for the ‘Energy God’ Elephant Man, who handed the baton to Cham who ‘tun it up’.
With one preppy act after the other, patrons were visibly happy that they had turned out for the first night.
Despite a largely off-key performance, Montego Bay home-boy Tommy Lee enjoyed a favourable response.
As the atmospheric temperature dropped in the earlier morning, Bounty Killer, I-Octane, and Aidonia kept the ground warm until ‘the Doctor’, Beenie Man, turned up in his full white to top things off.
Other performers for the first night of Reggae Sumfest included Jahvinci, Baby Tash, Potential Kid and Zamunda. Reggae Sumfest continues tonight with the much anticipated performances of Shabba Ranks and international R&B crooner Trey Songz, in addition to a special Jamaica 50 tribute.