The seventh Season of Magnum Kings and Queens of Dancehall is in full swing with the 5th and final auditions set to take place this Sunday (December 15) at the Ranny Williams Entertainment Centre in Kingston.
With over 2000 talented Jamaicans Auditioned so far in Sav-La-Mar, Ocho Rios, May Pen and Portmore, Kingston is expected to carry the biggest crowd; attracting all those who have tried and failed to secure a place at the other four auditions as well as those who have waited until the last minute to show their talent.
Marketing Director, Wines & Spirits at J. Wray & Nephew Limited, Gary Dixon, says Kingston is the heartbeat of Dancehall so it is only natural for it to host the biggest and most exciting of the 5 auditions: “Every year Kingston continues to impress and this year we expect no different. Over the past 6 seasons some of the best talent to grace the Magnum stage were unearthed at the Kingston Auditions. Kingston will be the last chance to get Into the competition this year and based on history people from all over Jamaica will be there to show the best of their talent.”
Judges Miss Kitty, Skatta and Professor Nuts select the best from each auditions. These auditions’ finalists are placed in a pool for the Judges to then deliberate and select the Top 28 Live Show finalists (14 Princes and 14 Princesses) who will compete for the title of 2014 Magnum King and Queen of Dancehall.
The Ranny Williams Entertainment Centre will be buzzing with activity this Sunday December 15 between 9am and 3pm when talent from all corners of Jamaica will seek their final chance to Be the Boss by taking the first step towards Magnum stardom.
After 29 years, the greatest one night reggae and dancehall show on earth, Sting, has attracted hundreds of talented artistes to its stage along with millions of viewers and numerous corporate sponsors. Fast forward to the 30th staging of this, the most anticipated stage show on the reggae / dancehall calendar, and Sting is now boosted with the return of Magnum Tonic Wine, to fuel Sting 30.
Strategic Advisor to the Sting 30 Board, Howard McIntosh, says this partnership is vital for the survival of the show: “Corporate partnership is the life and blood of the event. It is what makes the engine roll. Required partnerships and support is necessary to making the event and industry survive. The show suffered over the past 2 years without strategic partners as a partnership allows us to leverage the possibilities that the brand brings.
“This year Magnum Tonic Wine have demonstrated their support for Jamaican culture by coming on board as the presenting sponsor for Sting 30. Magnum is a perfect partner, and we are happy to have them back. Magnum was on board for our 20th staging and we are all elated that they are back with us as we celebrate our 30th Anniversary and are looking forward to a continued partnership for many years to come.”
Over the last 11 years, Magnum Tonic Wine invested significantly in Jamaican culture with partnerships such as Magnum Kings & Queens of Dancehall, Magnum Containa Satdaz, The Star’s Magnum All Star Face Off and their regular Magnum Road shows which all promote the Dancehall art form.
Marketing Director, Wines & Spirits at J. Wray & Nephew Ltd, Gary Dixon, explains why Magnum Tonic Wine decided to partner with Sting 30: “Sting is a Boss show and Magnum is a Boss drink, so this partnership makes sense. Magnum is deeply associated with true and authentic Jamaican culture and Sting embodies that culture and gives it a stage for the world to see.
“We are working with Supreme Promotions and Downsound Records to ensure that Sting 30 is a responsible event and as such all patrons and artistes are expected to be on their best behaviour. The organizers will be implementing all the necessary plans and procedures so that all our patrons will enjoy Dancehall in a clean responsible and safe environment.”
Magnum will also be doing several Sting 30 ticket giveaways on radio and through social media. Magnum advises Twitter fans to follow the buzz with #MagnumStings for news, prizes and giveaways.
The 30th staging of the greatest one night reggae / dancehall show on earth has added immense value to its product by making this authentic cultural experience available to millions around the globe via pay-per-view. This revitalised venture has not only re-attracted corporate sponsors like Magnum Tonic Wine, but has also brought on board a most valuable asset in the Jamaica Tourist Board who feel that Sting is a critical event to Jamaica tourism.
The excitement builds around the December 26th event with a stellar line-up featuring 2 Chainz, Super Cat, Movado, Ninja Man, Beenie Man, Elephant Man, Lady Saw, Sizzla, Kiprich and many more of the hottest Reggae and Dancehall acts.