They won’t make you run faster, jump higher or stay awake long hours, but Reebok’s newest sneaker ZigTech looks so sleek and cool, one feels compelled to buy. These design guys I tell you, they know just how to coerce the money out of your pockets and into their hands.
According to Reebok, ZigTech footwear is “designed to conserve and return energy to the athlete for a soft and springy stride”. The sole features an innovative, lightweight foam that is engineered into an attractive, geometric, zig-zag shape. Reebok dubs it “energy drink for your feet” because “the unique zig-zag sole absorbs the impact of heel strike and sends a wave of energy along the length of the shoe to help propel the athlete forward with each step”. So basically, ZigTechs are just another pair of running shoes, only sexier, and with a more creative copywriter selling it.
Dan Nosowitz of Fast Company reviews the ZigTech Sneakers, with hilarious results.